Le Ranch Business Model

Read More 

Commercial farm

Green farming:

Coffee, Maize, beans, palm trees, acacia trees,
pineapple, avocados.

Fish aquaculture:

Le RANCH will farm tilapia, crocodiles as well as diverse fish in swamps that will be built along the Lubilanji river.

Animal farming:

Cattle, goat that will be sourced from Goma and
the neighboring provinces.

Holiday resort

Beautiful scenery :

Lupatapata has a beautiful scenery with a wonderful weather which is a getaway resort from the city.

Exciting trekking:

The area rewards intrepid travelers with beautiful countryside and some of the continent's most exciting trekking.

Tourist opportunities: 

Wildlife reserves, indigenous cultures, and geological wonders not found easily or anywhere else in Africa.

Contact Us 

Potential

Twelve percent of the country is made up of protected areas including 7 national parks and 57 reserves areas, with great ecotourism potential. Positioned in the heart of Africa, the DRC is found on the Equator and at the crossroads Southern, Central and Eastern Africa. Different provinces connections allow organizing inter-provincial and intra-regional circuits to visit the 11 provinces that border 9 African countries. Common tourism products with neighbouring countries along with the extension of regional destinations are opportunities to enhance existing markets and create new tourism markets in the Great Lakes region, SADC, COMESA and ECCAS to which the DRC belongs. 

The DRC continues to attract tourists as it has recorded an increase in migration flow, dominated by youth (over 60% of the population and the middle class), the Congolese Diaspora and international business visitors and cultural enthusiasts. The revival of tourism has been included among the DRC government’s priorities. Infrastructure of the resort will be built to bring out the wealth of the local culture without compromising international standards in hospitality infrastructure

Keys to 
Success

The key to success for LE RANCH will be to produce healthy, high-quality products and services with minimum waste while providing customers with service that is superior to the competition.

Market Segmentation

The expanded market for LE RANCH consists of the local population of Mbuji-Mayi (population 2,765,002 in 2022) and the rest of the DRC’s population for the leisure and holiday resort.

Industry 
Analysis

LE RANCH is determined to take advantage of increased consumer awareness in the value of organic farming and food products. As this market continues to grow, the organic food industry will continue to be a  viable and attractive economic option 

Competition and Buying Patterns

The competition for LE Ranch consists of several large farms using traditional chemicals and pesticides in their operations. The premium pricing for healthier, more nutritious products will permit LE RANCH to operate successfully in the local target area. 

Opportunities
Presented

Currently there are no other organic farming operations in the area. LE RANCH is establishing itself to take advantage of the growing trend among consumers
towards living a healthier lifestyle. Consumers are willing to pay a premium for organic products.

Competitive 
Edge

LE RANCH is the only company in the local area to offer healthy, organically grown and raised products. The various competing farms in the area are all
traditionally run operations that utilize chemicals and pesticides.

Talk to us about Investment opportunities at Le Ranch

Contact us 
+ LANGUAGE